Partner for retailers

You’re a retailer. And you recognise the commercial possibilities of flowers and plants in supermarkets. So it’s important to team up with a partner that knows all about such aspects as selection choice, purchasing and logistics of floriculture products. A partner like Van Dijk Flora. Our knowledge of the retail channel is unrivalled: from discount formulas to full-service retailers throughout Europe. For those retailers we’re an advisor with outstanding expertise in a market segment with great potential. And as a committed supplier, we streamline the entire process that precedes successful campaigns with flowers and plants in the stores. What’s more, Van Dijk Flora is a partner that will share its knowledge with you. Knowledge of the selection, of presentation, of pricing. Transparency is the top priority in the chain from producer to consumer. In many cases, the retailer and the grower get together to develop campaigns, expertly co-ordinated by Van Dijk Flora. The result: you get more returns from your selection of flowers and plants, and you prove your power to attract your target group with eye-catching campaigns.

Partner for growers

You’re a grower. At home with the optimal cultivation of your product. Good at improving efficiency to ensure that your products are brought to market in a commercially attractive way. But especially the process of marketing your product demands specific knowledge. A partner like Van Dijk Flora gives you the competitive strength to successfully serve the retail channel. Van Dijk Flora puts you in touch with retailers throughout Europe, from high-end to discount. Working with retailers that are interested in campaign-based trading offers you, as the grower, certainty of sale of your product. Not only in the short term, but more importantly in the longer term. Van Dijk Flora can advise you about the right contents of a bouquet, the right plant or pot&plant combination for the right price under all conditions. By entering into long-term relationships with supermarkets, you can further optimise your operations. Because Van Dijk Flora aims for maximum transparency. Which enables you to make a better estimate of which varieties have good commercial promise, and what the best customer-specific packaging of your product is per target group.